- Harrison Ford is taking on an iconic new role as the face of Glenmorangie single malt Scotch whisky in a playful new global advertising campaign, directed by actor and film-maker Joel Edgerton.
- Once Upon a Time in Scotland takes us behind-the-scenes as Harrison Ford journeys to Glenmorangie's Highland home. It sees the actor enjoy the authentic Scottish experience, shot in an unconventional, deliberately off-script style.
- Shot in and around the picturesque surroundings of the Glenmorangie Distillery in Tain, in the north-east Highlands, the campaign features the real distillery team as supporting cast alongside the legendary actor. It also offers a starring role to the brand's core expressions: Glenmorangie Original 12 Years Old, Glenmorangie Infinita 18 Years Old, and Glenmorangie Triple Cask Reserve.
- Twelve long-form episodes and a hero film directed by Joel Edgerton are complemented by still images shot by acclaimed fashion photographer Lachlan Bailey which like the hero film feature Ford as he's never been seen before: donning a stylish Scottish kilt designed by streetwear brand Palace.
- Once Upon a Time in Scotland will roll out globally from 28 January 2025 spanning online video, connected TV, out-of-home formats, experiential, PR, and social media. Six full-length episodes and an array of behind-the-scenes content will initially be available to view on glenmorangie.com, with the rest released throughout 2025.
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